Social media – help or hell?
I am currently covering the topic of marketing with my students, and in this day and age, social media is an integral part of it. Of course, for the large…
New things to see
I had mentioned a few weeks ago that there would be some changes a-coming. Well, one has already come, albeit a somewhat temporary one - this is only an interim…
New direction, new ideas
Yesterday, I attended a very interesting BDÜ workshop on marketing in Munich. And although I wasn't too happy about the long day initially (since I have a ton of work),…