Last weekend I was at the ProZ.com conference in Barcelona, which was not only a great opportunity for me to meet new people and practice my Spanish, but also to learn new things about how to promote my services better and use my time and resources more effectively. One session was all about getting customers to want to hire us (as opposed to other translators/interpreters/etc.), among other things by spiffying up our elevator pitch or elevator speech. The following video is a great help in developing what to say and how to say it, when asked to present our services quickly and concisely.
(c) Simon Sinek: How great leaders inspire action | Video on TED.com