I know, I’m not the first one to write about this, but in my opinion we cannot stress it enough, especially to customers!
And hopefully, this will also help you sort the good from the bad, meaning: help you find the customers worth keeping, because they understand how quality, deadlines and price interact, and that good quality has its price and takes time.
Have any of you had any experience with explaining this to customers? How did it go? Did it work? I’m very interested to hear about it – please share in the comments!