{"id":9980,"date":"2013-08-21T11:16:00","date_gmt":"2013-08-21T11:16:00","guid":{"rendered":"https:\/\/musik.a-z-translation.com\/time-to-put-your-prices-up\/"},"modified":"2020-01-03T11:34:37","modified_gmt":"2020-01-03T11:34:37","slug":"time-to-put-your-prices-up","status":"publish","type":"post","link":"https:\/\/www.a-z-translations.com\/es\/time-to-put-your-prices-up\/","title":{"rendered":"Time to put your prices up?"},"content":{"rendered":"
\nI have written a few times about pricing<\/a> and discounts<\/a> lately, and how the tendency is to go down with prices especially when times are tough<\/a>, even if only temporarily<\/a>.
\nNow this article<\/a> by Paul Sulzberger published on The translation business<\/a> has been making the rounds in the translator community, proposing a completely different approach to falling prices – namely to raise them?!<\/p>\n

It is kind of long, but very interesting to read, and it makes some very valid points well worth thinking about in my opinion.<\/p>\n

The final two paragraphs sum it up nicely:<\/p>\n

\nThe disruptive players, with their lower-cost business models, will
\nultimately dominate the \u201clow end\u201d of the market and as their performance
\n improves, they will continue to move up market.
\n
\nWith the lower ground gone, the traditional LSPs*<\/i> will have to
\nscramble to find a niche higher up the \u201cquality\u201d ladder where they can
\nserve customers who are prepared to pay higher prices. But delivering
\nthe goods to the industry\u2019s most demanding customers is no easy
\nmatter\u2014access to quality resources becomes a critical factor and a
\nmatter of survival. This implies intensified competition<\/i> to attract and retain human resources that are already in short supply\u2014the best and most talented translators. <\/p><\/blockquote>\n

So the real challenge then is not raising the prices (although that can be challenging enough, I know), but rather becoming one of \u00abthe best and most talented translators\u00bb and then making sure the right people know it!<\/p>\n

* LSP = language service provider<\/i><\/div>\n","protected":false},"excerpt":{"rendered":"

I have written a few times about pricing and discounts lately, and how the tendency is to go down with prices especially when times are tough, even if only temporarily. Now this article by Paul Sulzberger published on The translation business has been making the rounds in the translator community, proposing a completely different approach […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[524,863,90,525,790,864,791,792,116,793,166,683],"class_list":["post-9980","post","type-post","status-publish","format-standard","hentry","category-unkategorisiert","tag-business","tag-discount","tag-english","tag-freelancing","tag-independent","tag-invoicing","tag-practice","tag-pricing","tag-professionalism","tag-translating","tag-translation","tag-translator","entry"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.a-z-translations.com\/es\/wp-json\/wp\/v2\/posts\/9980"}],"collection":[{"href":"https:\/\/www.a-z-translations.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.a-z-translations.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.a-z-translations.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.a-z-translations.com\/es\/wp-json\/wp\/v2\/comments?post=9980"}],"version-history":[{"count":1,"href":"https:\/\/www.a-z-translations.com\/es\/wp-json\/wp\/v2\/posts\/9980\/revisions"}],"predecessor-version":[{"id":10522,"href":"https:\/\/www.a-z-translations.com\/es\/wp-json\/wp\/v2\/posts\/9980\/revisions\/10522"}],"wp:attachment":[{"href":"https:\/\/www.a-z-translations.com\/es\/wp-json\/wp\/v2\/media?parent=9980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.a-z-translations.com\/es\/wp-json\/wp\/v2\/categories?post=9980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.a-z-translations.com\/es\/wp-json\/wp\/v2\/tags?post=9980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}