{"id":10006,"date":"2013-02-22T12:39:00","date_gmt":"2013-02-22T12:39:00","guid":{"rendered":"https:\/\/musik.a-z-translation.com\/5-ways-not-to-use-twitter-for\/"},"modified":"2020-01-03T11:34:08","modified_gmt":"2020-01-03T11:34:08","slug":"5-ways-not-to-use-twitter-for","status":"publish","type":"post","link":"https:\/\/www.a-z-translations.com\/en\/5-ways-not-to-use-twitter-for\/","title":{"rendered":"5 Ways NOT to Use Twitter for Freelancers"},"content":{"rendered":"
\n
\nSince I’ve spent the last two days on the big computer project for this year, i.e. switching from desktop to laptop with all that entails (something I will blog about once it’s done), and will be involved with that for a little while longer, I’ll only share a great short article today I found over at the excellent FreelanceSwitch<\/a> on how to use Twitter wisely for business purposes. It certainly helped me get started right with this nifty little tool…<\/div>\n
\n<\/div>\n
\nYou can read the original article, published by Melanie Brooks on July 14th 2011 here<\/a>.<\/div>\n
\n<\/div>\n

Twitter is a great social media resource for any business, freelancing included.
\n It can help you brand yourself, build a network of like-minded users,
\npromote your work, and share news about your business. As the social
\nmedia manager for three print publications, I spend a fair amount of
\ntime on Twitter each day. And I\u2019ve learned a thing or two about Twitter
\netiquette.
\nTwitter offers you 140 characters to share information, but there\u2019s
\nmuch more to it. No matter if you are new to the Twittersphere or you
\nalready have a Twitter handle, here are five things that can kill you on
\n Twitter.
\n<\/span><\/p>\n

\nA Bad Profile Photo<\/span><\/h3>\n

Your profile photo on Twitter has got to be simple\u2014there is no room
\nfor anything complicated. The best idea is to use your logo. If you want
\n to use a photo of yourself, make sure it\u2019s professional. Using a photo
\nof you passed out at someone\u2019s bachelor party is NOT a good idea.
\nI would also discourage changing your profile pic too often. You want
\n people to recognize you and your brand. Keeping your Twitter profile
\npicture simple and stable is the best way to go.<\/p>\n

\nSharing too Much Personal Information<\/span><\/h3>\n

It\u2019s OK to post personal information on Twitter; we\u2019re not robots.
\nBut if you are building a brand for your freelance business, be careful
\nwhat you divulge and complain about\u2014you don\u2019t want to alienate potential
\n clients and no one likes to listen to a Debbie Downer.
\nSome people have a separate professional and a personal
\n Twitter account, which are used to stay in touch with two very
\ndifferent audiences. Your friends might find it funny that your
\n2-year-old just puked into your favorite pair of loafers or care about
\nhow angry it makes you that your husband doesn\u2019t help with the laundry,
\nbut your business contacts are not going to care. As a freelancer, you
\nwant people to care about what you say and follow you on Twitter for the
\n right reasons.<\/p>\n

\nFollowing Everyone<\/span><\/h3>\n

Following 1,000 people on Twitter and having just 50 followers of
\nyour own doesn\u2019t look great. In fact, it looks desperate. The people I
\nfollow for the wedding magazine I work for are chosen deliberately. I
\nfollow people in the wedding industry like photographers, event
\nplanners, florists, bakers, and reception venues. And since the wedding
\nmagazine has a specific geographical target, I try to follow the best
\nvendors and industry experts in that area. It doesn\u2019t make sense for me
\nto follow hospitals, bio tech companies, or a 45-year-old married guy
\nwho drives a tractor trailer for a living\u2014that\u2019s not my target audience.
\nI also follow companies who advertise in the wedding magazine in the
\nhopes that they follow me back. I also try to follow people our sales
\nteam targets as potential advertisers. You never know what you are going
\n to learn about potential clients on Twitter. It\u2019s good to show them
\nyou\u2019re interested and engaging.<\/p>\n

\nIgnoring Your Competitors<\/span><\/h3>\n

You know the saying \u201ckeep your friends close and your enemies
\ncloser\u201d? It applies to the world wide web, too. If you are not following
\n your competitors you are shooting yourself in the foot. Instead of
\nsnubbing them, follow them! It\u2019s a great way to keep tabs on what other
\npeople are doing in your industry and open doors for networking
\nopportunities.<\/p>\n

\nInstalling the Twitter Application on Facebook<\/span><\/h3>\n

Facebook and Twitter are different beasts. For marketing purposes,
\nyour Facebook status update should be updated a few times a day, max.
\nTweets should be used more frequently. If you tie them together you run
\nthe risk of annoying your Facebook followers with too much information;
\nyou don\u2019t want to alienate your followers. Your aunt and your college
\nfriends aren\u2019t going to want to be inundated with your business Tweets
\non their Facebook page.
\nThink about why you use Twitter and what you want to accomplish
\nbefore tweeting. Sometimes what you don\u2019t tweet is just as important as
\nwhat you do.<\/p>\n

\n<\/div>\n
\n<\/div>\n
\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Since I’ve spent the last two days on the big computer project for this year, i.e. switching from desktop to laptop with all that entails (something I will blog about once it’s done), and will be involved with that for a little while longer, I’ll only share a great short article today I found over […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[901,524,580,90,525,116,870,155,888,854],"class_list":["post-10006","post","type-post","status-publish","format-standard","hentry","category-unkategorisiert","tag-bad-example","tag-business","tag-communication","tag-english","tag-freelancing","tag-professionalism","tag-social-media","tag-tools","tag-twitter","tag-web","entry"],"jetpack_publicize_connections":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t